Clik here to view.
Nude pictures of national hero were censored by Facebook
Norway’s largest newspaper Aftenposten published nude pictures of the national hero Fridtjof Nansen. That was too much for Facebook – and references to the photos were removed from Aftenposten’s...
View ArticleClik here to view.
The new revolution media companies have to face
Mobile news consumption is picking up very fast The changes are a revolution: Almost one in three visits to Norwegian media products are now from mobile platforms. For two years I have been recording...
View ArticleClik here to view.
Apple’s top grossing lists – and what they tell publishers
Media companies hope to build solid revenue streams by betting on user payment on mobile platforms. But a look at Apple's top grossing lists for iPhone and iPad sends a warning signal. [[ This is a...
View ArticleClik here to view.
Five reasons news companies should have a strong presence in social media
In 2011 it is no longer possible to be a top professional journalist without mastering social media. Here are five reasons why news organizations need to care about the new trends. Social media is......
View ArticleClik here to view.
Top Internet trends in 2011
Few other analysts give as comprehensive and solid analysis of current Internet trends as Mary Meeker of Kleiner Perkins Caufield Byers. Here is her latest presentation of mobile and other digital......
View ArticleClik here to view.
Redefining which content has value
Looking for ways to make users pay for digital content, many editors consistently make a wrong assumption: That stories from the printed newspaper have higher value than the web stories. [[ This is a...
View ArticleClik here to view.
Why I don’t dare to publish with Apple’s iBooks Author App
Apple is tempting authors with an easy-to-publish book platform. But as author I would be stupid to take their offer. [[ This is a content summary only. Visit my website for full links, other content,...
View ArticleClik here to view.
The gradual convergence of journalism and content marketing
Media companies are cutting staff. Brands are ramping up content marketing. In sum there is more production of quality content than ever. Three pieces of news in the small Norwegian media landscape......
View ArticleClik here to view.
Content marketing experts don´t follow their own advice
Numerous agencies are throwing themselves on the content marketing wave. But why don´t they use content in their own marketing? I have been interested in learning more about content marketing since......
View ArticleClik here to view.
How to write a good blog post: Five tips for the beginner
You are among the best in your field – and want to share your knowledge. But how to write it? Here are some tips for how to write a great blog post! In my professional life I work as Chief... [[ This...
View Article